EDITORIAL
Pitching, copywriting, and editing clear, concise content:
-Marketing copy
-Wellness content creation
-Beauty coverage
-Short-form/long-form articles, listicles, etc.
-Social media
-Video scripts and creation
Content/Commerce strategy
Define or refine your message:
-Engaging copywriting
-Advertorials that pop
-Public relations and marketing
-SMTs in wellness, beauty, fashion, celebrity, health
-Founder interviews
-Social media
Product Creation/Brand Strategy
Branding and Product creation:
-Formulation/ingredients
-Packaging and design, including brand-defining copywriting
-Editorial direction for website copy, emails, SEO, and social media assets.
Translating The Trends
Translating The Trends
Translating The Trends
Americans spent $89.7 billion dollars on beauty in 2022.
The projections are even higher for 2024 as wellness and health become even more integrated in the beauty industry. Work with me to be a part of this growth!
For decades, I've been obsessed with products, services and insider tips to make people look and feel better from the inside o
Americans spent $89.7 billion dollars on beauty in 2022.
The projections are even higher for 2024 as wellness and health become even more integrated in the beauty industry. Work with me to be a part of this growth!
For decades, I've been obsessed with products, services and insider tips to make people look and feel better from the inside out. Editorial, on-air, and consultant roles at internationally respected outlets have given me a sixth sense about upcoming trends and how they translate to your specific needs.
Together, we can move quickly and strategically, so you are always an early adopter.
My network of sources is vast and deep. I'm full of out-of-the-box ideas, a multi-tasking maven, and a collaborative, efficient and fun partner.
Let's make news that's exciting, authentic, science-based and stylish.
EDITORIAL
Translating The Trends
Translating The Trends
Harper's Bazaar
Elle
InStyle
Good Houskeeping
Martha Stewart Weddings
Shape
Natural Health
Fit Pregnancy
New Beauty
Real Simple
Star Magazine
People Style Watch
Parade
Departures
Marie Claire
Modern Luxury
ON-AIR/PUBLIC SPEAKING
The Today Show
Good Morning America
Extra
E!
Today in New York
Go Smile Infomercial
25 City Media Tour-Estée Lauder
Neil Cavuto Show
Rac
Harper's Bazaar
Elle
InStyle
Good Houskeeping
Martha Stewart Weddings
Shape
Natural Health
Fit Pregnancy
New Beauty
Real Simple
Star Magazine
People Style Watch
Parade
Departures
Marie Claire
Modern Luxury
ON-AIR/PUBLIC SPEAKING
The Today Show
Good Morning America
Extra
E!
Today in New York
Go Smile Infomercial
25 City Media Tour-Estée Lauder
Neil Cavuto Show
Rachael Ray Show
Tyra Banks Show
Host, America's Next Top Blogger
Speaker, Project Ruffway
Speaker, Saks Fall Preview
Speaker, Lake Austin Spa
Brand Creation/Consulting
Brand Creation/Consulting
Brand Creation/Consulting
La Mer
Target
Clinique
Prada
Go Smile
O.P.I.
Fresh
Estée Lauder
Caire Beauty
StellaVia
Dr. David Colbert
PR/Marketing/Events
Brand Creation/Consulting
Brand Creation/Consulting
Too Faced Cosmetics
Drybar
Beauty BioScience
Edible Arrangements
Serena Williams Fashion Show*(shown)
O.P.I.
Fresh
Estée Lauder
Caire Beauty
StellaVia
Dr. David Colbert
